Bras For The Cause kicks off Tonight!

Ladies and Gentlemen, let’s get ready to decorate!

The kickoff party for the 7th annual Bras For The Cause fundraiser, which is billed as one of the most unique charity events in Northeast Texas, starts at 6:30 p.m tomorrow and continues  until 8:30 p.m. at the Landon Winery on Lee Street, across from the Hunt County Courthouse in the Kress Building.  T-shirts and other merchandise will be available; and, according to chairperson and event organizer Pud Kearns, anyone seeking information on how to design and enter a bra into this year’s competition are welcome to attend.  Admission is free.

An excerpt from this year’s press release reads:

At Bras for the Cause, local individuals and businesses are invited to create elaborately decorated bras and enter them in a competition. Each bra must have a title – the puns used are often hugely entertaining – and each entry must be ready to hang or display. About 150 bras are set up in exhibits at business locations along a three block area in Downtown Greenville.  On the night of the event, the public is invited to come and see the bras and to vote on their favorites. There is no admission charge. All the downtown restaurants are open for the evening, and several have special menus, with a portion of the proceeds being donation to the charity.


So if it’s free to enter a bra and free to attend the event, how does Bras for the Cause raise money? By selling votes! Each vote costs $1 and the 5 bras raising the most money are presented “BRAbie Awards,” trophies made from Barbie dolls covered in pink glitter. Shameless campaigning is encouraged and that’s part of the fun of the evening. Hundreds of people turn out to see the exhibit and pay to vote on their favorites. Bra-makers carry signs, dress in costume, offer homemade cookies and do anything else that will garner them more votes. Online voting is available the week of the event on the Bras for the Cause website: Tens of thousands of votes are counted during the evening.


In addition to the “pay to vote” program, a panel of judges select BRAbie winners in 7 categories, including “BRAiniac” (Best Use of Technology on a Bra), “BRAinteaser” (Best Name), and “BRAids, BRAds and BRAss” (Most Creative Use of Materials).


brasEach year Bras for the Cause selects a theme, and special tee shirts and merchandise are sold before and during the event. Bra-makers may enter a bra interpreting the idea, and a special BRAbie is presented to the creation that best reflects the theme, which for 2015, is Abracada-BRA!


Winners are announced and BRAbies handed out to the proud recipients after all the votes and the judges selections are tallied, about 9:15.


Since its inception in 2009, over $300,000 has been raised, all which stays in Hunt County. Bras for the Cause founded Janice’s Closet, a program to provide free mastectomy bras and prostheses, lymphedema garments, wigs, and other supplies to Hunt County residents fighting breast cancer and other cancers, and assisted with purchase and operation of Hunt Regional Healthcare’s Mobile Mammography coach. Recently, an exciting new project for this year’s proceeds was announced, the purchase of a state of the art “robot” that will sterilize, better than ever before possible, the treatment rooms and patient rooms in the Cancer Center.”

Kearns told me via e-mail, “We encourage everyone who wants to know more about Bras For The Cause to join us Thursday (tomorrow) night.”

Leave a Comment

Your email address will not be published. Required fields are marked *